Ebook Free Download | The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail | This is a book is about successful, well-led companies -often market leaders- that carefully pay attention to what customers need and that invest heavily in new technologies, but still loose their market leadership suddenly. This can happen when disruptive technologies enter the stage. Most technologies improve the performance of existing products in relation to the criteria which existing customers have always used. These technologies are called sustaining technologies. Disruptive technologies do something different. They create an entirely new value proposition. They improve the performance of the product in relation to new performance criteria. Products which are based on disruptive technologies are often smaller, cheaper, simpler, and easier to use. However, the moment they are introduced, they can not at once compete against the traditional products and so they cannot directly reach a big market. Christensen researched how disruptive technologies have developed in the computer disk industry, an extremely rapid evolving industry.
Download The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail Link1
ebookfree-download.blogspot.com
{ 0 comments... Views All / Send Comment! }
Post a Comment