Ebook Free Download | Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism | This book explains the complexities of the new economy, global and digital. It will help some of the numerous business leaders who need help beacause they no longer know how to run their business. The author follows a comprehensive intellectual process, not stopping at the level of the analysis, but setting goals and proposing practical and concrete recommendations. The reinvention of business models is a difficult thing and that takes courage. The author has understood and acted to help leaders to manage an evolution, rather than undergoing a revolution. He fully demonstrates that customer value creation is the corner stone. He fully reconciles marketing and cost management. In this sense, the proposed approach is unique and responsible. The book is important and essential in all business sectors!
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